VERTI: New strategy to attract customers MAPFRE
The insurance company MAPFRE in 2011 aims to attract around 60,000 customers by creating a direct selling company auto, motorcycle and home, called VERTI. This entity, represented by the color orange, which will begin operations next January 10 in Spain, will conduct recruitment drives over the Internet and by telephone, as explained by the chairman of MAPFRE Family, Antonio Huertas.
VERTI offer products at a price between 10% and 15% cheaper than the industry average at a price similar to that of their competitors, companies of the Internet and telephone service operating in Spain for 5 years. The new insurer has a different brand image and that of its parent and is directed to a different customer segment MAPFRE Traditional, thereby making the parent company will also participate and lead this industry “online”, which by now had not agreed, as have other companies in the rest of Europe.
Jose Luis Bernal will VERTI CEO and will lead a professional team of 100 employees that could be expanded to 500 in the next three years. The companies will provide different services such as workshops or support the personalized attention that will be exclusive to customers of MAPFRE. In the future, the parent company could extend and implement VERTI services in other countries, where its brand is already known.
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